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Volume 2021, Issue 1
  • EISSN: 2616-4930

Abstract

تسعى الدراسة الحالية إلى التعرف على دور جائحة كورونا في إعادة تشكيل قطاع ريادة الأعمال، والتعرف على الفرص والتحديات أمام ريادة الأعمال الرقمية عالميًا وفي عمان تحديدًا. استخدمت الدراسة المنهج النوعي التحليلي؛ حيث تم استخدام طريقتي SWOT وPEST لتحليل فرص وتحديات ريادة الأعمال الرقمية. كما تم تحليل نتائج الدراسات السابقة التي تناولت موضوع ريادة الأعمال الرقمية، والتي نشرت في دوريات علمية محكمة خلال الفترة من 2019-2020.ويمكن تصنيف مساهمات الأدب السابق حول ريادة الأعمال الرقمية إلى فئتين رئيسيتين: 1) البحوث المتعلقة بدور الرقمنة في تنظيم وتمكين المشاريع القائمة وإنشاء مشاريع جديدة مبتكرة (دور ريادة الاعمال الرقمية كعوامل تمكين)؛ 2) والبحوث المتعلقة بفرص تنظيم المشاريع التي تولدت بفضل التكنولوجيا الرقمية والابتكار وخلق منتجات جديدة عبر الصناعة الرقمية (دور ريادة الاعمال الرقمية كعوامل تمكين ونواتج). ولقد أشارت نتائج الدراسات السابقة أن جائحة كورونا قد سرعت اتجاهات مؤسسات ريادة الأعمال نحو رقمنه أعمالها التجارية القائمة فضلا عن زيادة عدد مشاريع ريادة أعمال جديدة ومبتكرة. كما أوضحت النتائج وجود العديد من الفرض لنمو قطاع ريادة الأعمال الرقمية خلال فترة انتشار فيروس كورونا نظرًا لدور الرقمنة في تعزيز مرونة الأعمال بالإضافة إلى دور الاقتصاد الرقمي في النمو الاقتصادي. ولقد أوصت الدراسة بمواجهة تحديات قطاع ريادة الأعمال الرقمية من خلال وضع خيارات متعددة لسياسات دعم التحول الرقمي لنماذج الأعمال، وتطوير السياسات الخاصة بالبنية التحتية الرقمية والابتكار القائم على تكنولوجيا المعلومات والاتصالات، وإيجاد سبل نشر ثقافة استخدام التقنيات الرقمية في المجتمع.

The study seeks to identify the role of the Corona pandemic in reshaping the entrepreneurial sector, and to identify opportunities and challenges for digital entrepreneurship globally and in Oman particular. The study used a qualitative-analytical approach, using SWOT and PEST analysis to explore the opportunities and challenges of digital entrepreneurship. Moreover, the paper examined the results of previous studies, published between 2019-2020, on digital entrepreneurship. The previous studies can be categorized into two main categories: 1) research related to the role of digitization in organizing and enabling existing projects and creating innovative new projects (the role of digital entrepreneurship as enablers); and 2) research on entrepreneurial opportunities generated by digital technology, innovation and new product creation across the digital industry (the role of digital entrepreneurship as enablers and outputs). The results of previous studies indicated that the Corona pandemic has accelerated the trend towards digitizing existing businesses as well as increasing the number of new and innovative entrepreneurship projects. Furthermore, the results showed the existence of many assumptions about the digital-entrepreneurship-sector growth during the period of the pandemic spread due to the role of digitization in enhancing business resilience and the role of the digital economy in economic growth. The study recommended setting multiple policies options for supporting the digital transformation of business models, developing policies related to digital infrastructure and ICT-based innovation, and promoting the usage of digital technologies within society.

© 2021 [Author(s)], licensee HBKU Press.
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2021-03-31
2024-11-05
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ريادة الأعمال الرقمية ظل جائحة كورونا (كوفيد19): الفرص والتحديات
Journal of Information Studies & Technology (JIS&T) 2021, 5 (2021); https://doi.org/10.5339/jist.2021.5
/content/journals/10.5339/jist.2021.5
/content/journals/10.5339/jist.2021.5
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  • Article Type: Research Article
Keyword(s): Digital entrepreneurship, Corona pandemic, COVID-19, opportunities, challenges. and ريادة الأعمال الرقمية – جائحة كورونا – كوفيد 19 –– الفرص – التحديات.

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